Analytics Dashboard

Cross-platform performance insights and attribution analysis

$45,280
Total Ad Spend
↗ +12.5% vs last period
1,247
Total Conversions
↗ +8.3% vs last period
4.2x
Average ROAS
↗ +0.3x vs last period
2.01%
Average CTR
↘ -0.15% vs last period
$36.32
Cost per Conversion
↗ -$2.18 vs last period
2.4M
Total Impressions
↗ +18.7% vs last period

Performance Trends

📈 Interactive performance chart would be rendered here
Integration with Chart.js or similar charting library
G

Google Ads

Search & Display

$28,450
Spend
789
Conversions
4.8x
ROAS
2.3%
CTR
f

Meta Ads

Facebook & Instagram

$12,890
Spend
312
Conversions
3.9x
ROAS
1.8%
CTR
M

Microsoft Ads

Bing & Partners

$3,940
Spend
146
Conversions
3.2x
ROAS
1.9%
CTR

AI-Powered Insights

✓

Strong Performance Detected

Your Google Ads search campaigns are performing 23% above industry benchmarks. Consider increasing budget allocation to maximize returns.

!

Optimization Opportunity

Meta Ads CTR has declined 15% over the past week. Review ad creative freshness and consider A/B testing new variations.

i

Attribution Analysis

Cross-platform attribution shows 18% of conversions involve multiple touchpoints. Consider implementing view-through conversion tracking.

Attribution Analysis

Conversion Paths

🔄 Attribution flow chart

Channel Contribution

📊 Channel contribution chart